WordPress is surely the widely used CRM platform by individuals and companies. Be it for the blogging purpose or to build a full-fledged WordPress site, it is vital to building a visitor-friendly site. One of the reasons why internet marketers prefer using WordPress is because it comes with a host of tools and features (paid ones) that can boost the site. WordPress website developers use these tools and features for marketing purposes. However, in many cases, the site ends up running slow. A website running slow can reduce your traffic inflow, affecting your business. No users would like to stay on a site that loads slow. On average, a visitor would stay on a site for not more than 10 sec if the loading speed is slow. This way you end up losing potential visitors or customers.
To boost the speed of your WordPress site, this article presents you with some techniques. Hiring a website development company in Chennai that works on building the WordPress site will always work best.
Why should you speed up the WordPress site?
Search engines rank websites that load in the desired frequency than the slow-loading ones. So, if you want to improve your position in the SERPs, improving speed should be one of your priorities.
According to studies, a site-loading speed of more than 2 seconds usually results in about 47 percent of visitors bouncing off the website. To keep your visitors interested, you should speed up your WordPress.
Fast-loading websites have a better chance to gain customers and business.
Since you now have the idea of why you should speed up your WordPress site, let us now check how you can do it.
Some of the techniques to increase your WordPress site speed are mentioned below-
- Choosing a better web hosting provider
One of the major factors influencing the overall speed of the website is web hosting. It is a good idea to host your new website on a shared hosting provider offering “unlimited” bandwidth, space, emails, domains, and more. Unfortunately, shared hosting may end up delivering poor performance because you will be sharing the same server space with other web owners, and there is no telling how many resources others are using. The best is to connect with the web hosting company that has advanced hosting solutions. There are dedicated cloud servers from SiteGround, DigitalOcean, Amazon Web Services, and even Google Compute Engine at a nominal price. You can choose that fits your need.
- Using Lightweight WordPress Theme
You don’t have to install a heavy WordPress theme to impress your visitors. This will only result in low page loading. WordPress themes having a lot of dynamic elements, sliders, widgets, social icons and many more shiny elements are immensely appealing to the eye. The best is to use a lightweight theme that carries vital features and also loads faster.
- Reducing Image Size
Never go for heavy images that will lead to the slow loading of the site. If you are manually optimizing images using Chrome PageSpeed Insights extension or Photoshop or any other tools. However, the process will take a long time. Fortunately, there are plug-ins available for just about everything you can think of, including image optimization. Some of these plug-ins are- Optimole, WP Smush, EWWW Image Optimizer, and others
- Using CDN
Visitors visiting your website belong to different locations of the world. So the site-loading speed will differ if the visitors are located far away from where your site is hosted. The best is to go for CDN (Content Delivery Network) helping to keep the site-loading speed minimum. The CDN tool also keeps a copy of your website in various data centers located in different places. Moreover, the primary function of a CDN is to serve the webpage to a visitor.
- Enabling GZIP Compression
Compressing files on your computer will help in saving a lot of disk space. This tool will reduce the bandwidth usage and the time it takes to gain access to your website. GZIP compresses various large files helping visitors trying to access your website.
- Deactivate or Uninstall Plug-in
If there are plug-in which is not in use for long, uninstall them. It will also increase the size of the site and puts a load on your server resources while backup files are being generated. So the best is to uninstall these plug-ins. This way, you will witness your WordPress site loading faster.