Digital marketing trends in 2021 is set to be in the fire, thanks to the change in customers approach. In the year 2020, digital marketing saw a huge increase in sales. More than 90% of online advertisers used online marketing to the core to reach out the maximum audience locked up in their home due to the pandemic. According to some marketing experts, the digital marketing software market size is expected to grow by $151.8 billion by 2027 with the CAGR 17.4%. In 2021, the industry will witness a peak rise because more and more companies will go online to promote their business. Giving a good reason for digital marketing companies to expand their wings.
If you have started your business in 2020 and looking forward to expanding, then 2021 is the right year to make use of the platform.
Digital marketing includes many things. Right from SEO, to managing PPC, there are different areas where you need to work upon. We now bring you with top digital marketing trends in 2021
Table of Content-
- No-Click Searches will be called as Featured Snippet
- Google Verified listings for Local SEO
- Voice Search Tailored Content
- Visual Search
- More Live Streams
- Interactive Content
- Dynamic Content
- Shoppable Posts
- Social Media Messaging Apps
- Influencer Marketing
1. No-Click Searches will be called as Featured Snippet
This is among the best digital marketing trends in 2021. Usually, when you want answers to some questions, you will end up typing question on Google search bar. Once you get the result, you hit click on the respective website. Many times, you will find small snippet answers on the top of the page. This box is called as Position Zero. You will get the answer you are looking for. Google and other search engines provide help in finding answers quickly.
For website owners, this could be an added advantage. Search engines use your website to show information to searchers. To get your website information listed, you need to update your page titles indicating searchers will get when visiting your site. You can use schema to enhance your content reach and provide more details.
2. Google Verified listings for Local SEO
Businesses that operate on the local level, Google My Business Listing works best to provide essential information. With this listing tool, helps users to find information “near me”. Furthermore, it allows lets customers learn more about the business within Google search results. The tool will also allow customers to know your business hours and other details. There are different benefits of verifying your business-
- Helps in managing your business information in search
- Verified business considered trustworthy and reputable
- In 2021, more and more local businesses will go for this tool to help the business reach the target audience.
3. Voice Search Tailored Content
Voice search is gaining more and more momentum in 2020, and in 2021, the trend will grow. Voice search has been around for a while. Right from ordering groceries to checking the weather, people use devices. Digital marketing companies are exploring the possibilities of the same while working on any project.
Let say, when we type a search something on Google, we phrase differently and while asking Alexa, we phrase it differently. So choose your keyword rightly in the form of search.
4. Visual Search
Visual search is the best search method to use in Google search where you can upload an image and get information. For example, if you are uploading a plant photo, then you will get the complete information of the same. There are tools like Google Lens, Pinterest Lens and search tools.
You can add high-quality images tagged using descriptive keywords, helping your product to reach out to the audience. You can even consider further points like-
- Having an image sitemap will increase the likelihood of your images being discovered by search engines
- Use descriptive filenames for images before uploading them to your website
5. More Live Streams
Livestreaming is the best way to make get the best interactive session. If you are launching a product or sharing something special with your customers, then going live is the best way. The successful live stream can help in increasing brand awareness and drive traffic. Both Instagram and Facebook offer live streaming. You could engage in Q&A session and behind the scene tour session that will help in creating engagement with the audience.
It is important to create enough hype about the event beforehand so that more and more people attend the event.
6. Interactive Content
Adding interactive content on the website is the best way to promote your service. In fact, it one of the most effective digital marketing method followed by the company. Some of the methods of interactive content are-
- Assessments like quizzes
- Polls and surveys
7. Dynamic Content
Dynamic content is also called as the adaptive content, and changes to suit customers’ behaviour. When it comes to dynamic content, pictures and text vary according to the customer segmentation. The more you create dynamic content, the more you are able to reach the target audience.
8. Shoppable Posts
If you are into the e-commerce business, then linking your post with the respective product can work best. If you are on Instagram, then creating posts that is linked with the product on Instagram can help to gain more posts. From Shoppable Posts from Instagram, you can feature or tag product for users to watch it. Platforms like Instagram have taken not that people use such apps for shopping purpose.
Facebook, Instagram, Pinterest and other platforms have introduced different ways of e-commerce stores for creating Shoppable posts. In fact, it is easy to set up a business account for Instagram shopping, so customers can visit and shop.
9. Social Media Messaging Apps
Each month, there are more than 1.3 billion active members use Facebook Messenger to exchange messages. When people look for shopping, they want convenience, where the service provider delivers the product at the doorstep. WhatsApp, Facebook Messenger and other messaging apps offer an easy way to buy and deliver products, thus providing a customer experience. Social media messaging apps is one of the best digital marketing trends in 2021.
10. Influencer Marketing
In 2021, the trend of influencer marketing will be high. Top entrepreneurs, athletes and scientists will in huge demand as influencers. Brands, as a part of digital marketing, will influencer marketing to reach these influencers. However, you do not need to connect with a top influencer, but also people with growing audiences on new platforms. It is important that your values be aligned well with influencers so the message reaches the target audience.
In 2021, there will be a huge positive change and trend in digital marketing, which can benefit a business in the long term. If you are new in the business and need professional assistance, then connect with the leading digital marketing company for better result. The professional company do follow the best digital marketing trends in 2021.