Go Digital…. As this is the call of the era!!! You must have heard these lines, and with digital marketing in 2023 changing its phase, more and more companies are turning towards digital. Actually, these are proving true. Digital Marketing has literally changed the way of doing businesses. It can be considered as revolutionary technology, of the modern era. Conceptually, Digital Marketing is the vast subject. Digital marketing in 2023 will be a whole new picture.
Digital Marketing is nothing but the marketing done with the help of digital technology, and on the digital platforms. It has different forms like Social Media Marketing, Affiliated Marketing, E-Mail Marketing, etc.
At present, there are more than 1.5 billion social media users, and the number is growing regularly. The number shows on how social media or digital marketing is getting vital for every small and big business.
Most of the businesses have adopted Digital Marketing techniques already. The remaining businesses irrespective of their natures, sizes and formats are also moving towards Digital Marketing. As digital marketing is closely related with cutting edge technologies, as technology gets enhanced or updated, the digital marketing tool and technique also gets changed. So, it is important to get aware about the trends and upcoming significant factors regarding digital marketing. Let us go through the top 10 Digital Marketing trends in 2023-
1) Video Marketing –
A symbol expresses 100 words, an image expresses 1000 symbols and a single video expresses 10000 images. Video marketing has now become everyone’s cup of tea. Making promotional, engaging video which represents specific product or service and publishing it on the social media platforms is what going to be crucial in 2023.
Different social media are using different forms of videos for promotion. For example, Instagram has their stories and reels, which are popular among mass. Tic To was the other mass popular platform, whereas, YouTube is used by class instead of mass. It has particular channels dedicated to particular segments, subjects or niches in simple words. Videos have the great crowd pulling appeal, which provide amazing results with the marketing goals of the businesses.
2) Influencer Marketing –
In this type, the influencer’s connectivity with mass, their goodwill is utilized to promote other’s brands and products. Different influencer is chosen for different platform. Influencer is the person, may be male or female, may be celebrity or non-celeb, who has the large following on social media platforms like Facebook, Instagram, etc.
This type of marketing is the win-win situation for both influencers and the product or service providers. influencers act as a third-party person, who drives the attention of different potential and non potential users or customers.
It is an indirect type of marketing, which provides an opportunity to influencer to be the brand ambassador. Also, the businesses can utilize their influencing and mass pulling potential for the promotion of their products and services.
3) Content Personalization –
Content is the key now a days. Everybody looks for catchy and attractive content. But, the key point is the Personalization of the content. The content, which appeals one client or user, may not appeal another client. To get the maximum output, the content should be touchy, personalized and expressing or revealing something. This trend is reflecting user’s buying behavior.
Use of medium also comes under this. According to the type of targeted audience, one has to select the medium of promotion. For example, WhatsApp posts, Facebook posts, Instagram Images or videos or reels or stories, Twits on Twitter, etc. The personalized content must get delivered to the targeted group on time, which is also crucial thing.
4) Voice Search marketing –
Technological advancement has made the dream come true for the common users. It is the most user friendly technique, which has simplified the searching technique for the non technical and differently able users. Also, it is useful for old age group users. We are now familiar with most of the gadgets compatible with Siri, Alexa or Cortana.
Voice Search marketing deals with indexing or ranking of particular site, such that, when user will do voice Search, Siri, Alexa or Cortana will show that site with. top priority. It is going to be interesting.
5) Personal Branding –
It will be the crucial factor or decision maker in 2023. Now days, the businesses are focusing on the branding of their products or services. But in the upcoming years, personal branding of the influencer or the business entity will be decision maker.
To enhance the connect with the mass, and to appeal the targeted audience, personal branding will be important. It will appeal the targeted audience and will boost the customer experience. So, in the upcoming years personal branding will be the deciding parameter in the digital marketing.
6) Real Time Marketing –
In 2023, the real time marketing will be the trend as well as challenge in the field of digital marketing. Real Time Data will be the most difficult task to handle. The marketing in the upcoming year needs to be based on the real time data, facts & figures. It is the area of concern, if the data used for the digital marketing purpose is not based on the real time scenarios. The happening news, things or incidents must get reflected through the digital marketing platforms.
7) Artificially Intelligent Digital Marketing –
As A.I (Artificial Intelligence) is the technique of the millennium, which is making it’s presence remarkable in every field, it is important to make the digital marketing, well equipped with the futures of Artificial Intelligence. For example, the A.I tool will analyze the response to the specific platform, the time or duration of the day, when there are more visits to the page or site, and will provide the schedule of posting the advertisement or dropping an e mail. It will make ensure that, the digital marketing will have its impact on the targeted audience.
8) Real-Time Messaging Platform for Data Collection
The modern consumer wants everything, and they want it now. Real-time messaging solutions have grown to be a fantastic way for many marketing teams to communicate directly and quickly with clients while also gathering data.
The more these real-time messaging platforms develop, the more value digital marketers can derive from it in terms of client data. They virtually have the potential to develop into a central repository for all the data you’ll need to know more than ever before about your customers.
9) More Outsourcing of Digital Marketing
Whether the business is small or large, outsourcing is still a terrific approach for any organization. No business wants to miss out on opportunities because they lack the necessary internal resources. Why not outsource the job to a digital marketing agency if you need additional assistance with marketing? For small enterprises and start-ups, this might mean the difference between achieving modest growth during the first year and making significant strides in the field.
Numerous of these digital marketing firms also have a wealth of information to impart and apply to emerging trends in the digital sphere. When you hire digital marketing agency, you get complete service which includes web development to mobile app development.
10) More Chatbots for Real-Time Service
There are already many websites that has installed chatbots to communicate with customers on real-time basis. As chatbots have grown more beneficial to marketers, they have attracted additional investment. They make it easier for small businesses and those that aren’t open 24 hours a day to respond to inquiries and interact with clients who might need support after hours.
These are the top 10 trends, which will be clearly visible as far as digital marketing in 2023 is concerned. It is most important to know that, the digital marketing technique, which will be using the above trends, will rule the world. If you are interested in digital marketing world, then you must comply with these trends to be the trend setter in 2023.