7 Secrets for Designing B2B and B2C Websites

designing B2B and B2C websites

Designing B2B and B2C websites requires minds of professionals, who can bring out the best result. When it comes to the eCommerce design, it is essential to note to whom you are selling the product or service – business or consumer. Both B2B and B2C websites need to be clear in all areas, with pleasing design and smooth backend. However, the need for these business sites completely differs for both- business and consumer.

A professional website design company when designing the site consider every challenge and future goals that make the process easy. One of the vital aspect to consider when designing B2B and B2C websites is a strong focus on the user experience, and they need to work consistently across devices.

Differences between B2B and B2C sites

The primary difference between B2B and B2C sites is the design approach. Whether the website is designed for a hairdresser or software company, you will need to design a site that is responsive and carries enough security. The process would differ from service to service and in term of milestones, phases, prototyping and wireframing.

This blog presents you with 7 secrets to designing B2B and B2C websites

Secrets for designing B2B and B2C websites

1.   Target Audience

This is the most important secret that every web designer and web owner need to consider before designing B2B and B2C websites. Knowing the target audience will help in creating a website with the right tone and image. For instance, for B2B websites, you will be connecting to industry professionals who already carry this knowledge. The main aim here is to show how well you are accustomed to the product, and how different you are from other service provides that will help the client’s business. The language on the website will be different.

B2C, on the other hand, will have a personal approach. The entire design and the content needs to have an approaching look. If you are dealing with eCommerce service, then highlighting sales at the top of the homepage will help customers to buy the product.

2.   Purpose of the Website

Another secret for designing B2C and B2B websites is to know the purpose of the building. Knowing what is pushing the target audience to interact with the brand will help in creating the website with specific goals.

For instance, the B2B website often aims to solve time-consuming problems faced by companies. So the web owner has to address the issue through their products specifically, so business clients would connect them if found helpful.

B2C websites, on the other hand, need to present the site through an emotional touch, because many visitors or consumers visit the site to get their service for emergency purpose. This can allow web designers to take advantage of things like the demand to encourage conversions.  In other words, B2C website designs should focus on immediate concerns.

3.   Visual Appearance

Both B2B and B2C websites need to entirely on the visual appearance of the site. For instance, the B2B websites need to carry the design that looks professionals and respectable highly. The typography is clear and safe, and the images used resembles the professional side of the website.

B2C, on the other hand, can be more daring. There are different options of designs to choose that can give a sense of emotional touch. Slideshows and animations can work here for the site. Moreover, professional webs designing company works on the colour that attracts customers.

4.   Purchase Process

In B2C, the purchase process is simple compared to B2B. Moreover, the transition time is very short in the B2C site. Every consumer visiting the site looks for an easy buying process. Users can just create an id, choose the product, pay and place the order. The process has to be quick and complex free.

The B2B purchase process is quite complicated. The client would need to connect with the service provider, understand the process and product and then go for the deal. Most companies have a specific set of protocols and guidelines to be followed.

5.   Content plays an important role

One of the critical secrets to designing B2B and B2C websites is the content. The content for the B2B site is different from the B2C. For instance, B2B websites will have more business-oriented language targeting clients. If your business caters to various industries, you will need to ensure you show authority, without investing much on jargons. There will be different service pages that can cater to their respective clients.

Similarly, for the B2C websites, you can restrict the content to product or service, and provide CTA ending.

6.   Adding CTA buttons

Call to Action buttons are a crucial part of the web design, and placing it on the right area of the website will derive the result. For instance, in B2B website, web designers can use a variety of CTAs; since there is no guarantee that, the product or service will be purchased easily. Therefore, you can have the “Request a Quote” button at the end of the content.

On the other hand, the B2C website designer does not need to add a CTA button, but the “Add to Cart” clicking on which the customer can add the product on the cart. The sales process in B2C is relatively quick compared to B2B websites.

7.   Search Bar and Navigation

Be it the B2B or B2C, the search bar and navigation are quite critical. End users will need to track down the information they need about the company or its products. For a designer, this is a difficult task to push visitors to convert as possible. For instance, in B2C websites, adding ‘Try Free” can be effective. In the B2B site, the focus is more on the goal of making the client use your business service.

In B2C website, the search bar or the navigation is usually on the top of the page. This makes the tool visible and easy to search for products.


As mentioned earlier, the audience for B2B and B2C is different. Therefore, for a designer, considering these factors will help to designing B2B and B2C websites using the right strategies and tool. Visual design, UX/UI, Content and other factors matter the most while working on both areas of the website. Professional web design companies work with the right strategies to ensure the final product of the website is favourable.